Automotive car industry
The automotive car industry is a massive cluster of companies concerned primarily with manufacturing and selling motor vehicles and all the points in between. By motor vehicles, we refer to your basic self-powered vehicles, namely passenger cars, light commercial vehicles, heavy trucks, busses and coaches.
More often than not, a large car manufacturer will choose to put its brand power to good use and develop complementary products or services. Such is the case with Audi, BMW, Toyota, Ford and most other companies, all of which offer car insurance, or with Mercedes-Benz, Lexus and the like, which round off their package with roadside assistance anywhere in Europe. It’s safe to say that car manufacturers occasionally also manufacture substitute products, such as the BMW motorcycle. Others, like Honda, started out with motorcycles and expanded their product range to include cars.
However, some truly ingenious and gutsy car manufacturers took things a bit farther than that and flirted with a range of quirky products that you wouldn’t dream of associating with the image of a car manufacturer. The brief list below, as surprising as it may be, is by no means exhaustive, and you can be sure that some even more whimsical ones are gracing some car manufacturer’s production line somewhere, as we speak.
The Audi E-Bike comes with a 3Hp electric motor, which makes it heavy and bulky, especially since it only has one speed, but luckily the BMC Lamborghini brings the sophistication of this renowned brand to a lightweight bike for only a mere ten thousand pounds or so.
Jaguar came up with the Concept Speedboat to boost interest in its XF Sportbrake wagon, while Mercedes-Benz blows you away with its Silver Arrows 46-foot yacht, which steals the limelight from any of its cars.
The Audi R18 Ultra Chair is manufactured using the same carbon fibre and sheet aluminium as the Ultra Racer. But Mercedes-Benz took it up a notch when it released its furniture collection comprising sleek sofas, chairs and tables.
It’s safe to say that the Ferrari logo looks just as dazzling on the fairway as it does on the race track. Ferrari seems to have a soft spot for golf equipment, producing gloves, shoes, bags, shirts and even golf clubs. Audi couldn’t bear the thought of having man’s best friend on the golf course on a chilly morning without proper attire, so they made the Audi Doggie Golf Shirt.
Audi aims to please the tech enthusiast, which is why it decided to let you flash its A3 USD drive, a pair of rechargeable Bluetooth speakers or a cable knit beanie with removable headphones even if you don’t own any of its cars.
Whatever the complexity or the peculiarity, some car manufacturer will somehow, somewhere, produce a strange little accessory to cheer you up, so if you fancy a shiny logo on a coffee mug, birdhouse or lawnmower, give them a call. They may just do that for you, because, let’s face it, the automotive industry is running low on new ideas.